We have been supporting the association Petit Coeur de Beurre since 2017.
Petit Coeur de Beurre raises public awareness of congenital heart disease and works on a daily basis to improve the quality of life of young patients and their families. Kaloo is committed to bringing comfort and tenderness to babies and children with heart defects by donating comforters that will accompany them throughout their treatment and beyond the hospital.
A creation full of tenderness has been specially co-created: ‘My First Super Hero’, in collaboration with the association Petit Coeur de Beurre and illustrator Marie Savart. The detachable long magic cape can be permeated with the scent of the parents and has been designed to reassure the child in their absence. To avoid any tears, the cape can be reattached to the Superhero’s shoulders when you are away from him.
€2 per product sold was donated to the association and Kaloo products are regularly donated.
Since 2018, Kaloo has been supporting the association Dons Solidaires by offering soft toys and comforters to disadvantaged families.
Dons Solidaires offers the donation as an alternative to destroying unsold items and allows Kaloo to fulfil its social mission.
More than 337 associations benefited from the “NOËL POUR TOUS” (Christmas for Everyone) programme organised by Dons Solidaires since the partnership with the Janod and Kaloo brands started. 186,790 items have been donated by Kaloo and other brands from the JURATOYS group since the start of the collaboration, which means the same number of happy children!
Kaloo is an official partner of France’s National Early Childhood Week: a week of mobilisation around a theme with games and stories for professionals, parents and children throughout France.
This event is under the patronage of the Ministry of Health and Solidarity and the Ministry of Culture.
All individual or collective childcare centres are invited to take part free of charge in order to encourage the artistic awakening of children aged between 3 months and 3 years, to inform parents about the issues at this stage of life and also to promote the value of professionals in their daily work.
A wide range of educational, artistic and cultural events are on offer, such as early-learning play workshops, themed installations and conferences.